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Alle Links bei HotMail.com sind nach 5:00 Minuten 'unklickbar'
Es gibt eine Besonderheit bei HotMail.com, welche selbst HotMail-Account-Inhabern nur wenig bekannt ist, da sie erst kürzlich entdeckt wurde.
Ein Link in einem geöffneten Mail bei HotMail funktioniert genau 4:59 Minuten. Nach 5 Minuten lesen, geöffnet lassen, weggehen oder auch, wenn Sie nicht alle (bei mehreren) Links in einem eMail in dieser Zeit klicken können, verlieren alle Links ihre "Klickbarkeit"!
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by Topos!
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Das bedeutet, daß zum Beispiel bei einem Newsletter mit mehreren Links, wo mehr Zeit für das Lesen benötigt wird, alle nicht innerhalb von 5:00 Minuten geklickten Links als nicht funktionstüchtig erscheinen - obwohl die URL (Adresse) korrekt ist!
Die einzige Lösung für HotMail-User:
Links kopieren und selbst in den Browser einfügen.
Die entsprechende Passage im Originalwortlaut:
We did yet more testing, and we found another apparent problem
with HotMail for broadcast emailers:
-> When a Hotmail user opens a message they've received, and
then leaves it sitting open for more than 4:59 minutes the
links stop working altogether.
This has the greatest impact for broadcast emailers who send email that
requires a reading time of more than a very few minutes (such as a long
newsletter like this one.)
Also, if you send messages with multiple links to different Web content
(such as a content site alert listing several articles), a recipient
clicking through on their first choice will have no problem, but by the
time they go back to click on their second choice, the links may have
died.
However, even if your message is short and punchy, anyone who opens it,
and then gets distracted from clicking on your links (perhaps they have
several windows open at the same time, or the phone rings or whatever),
won't be able to click through.
Technically this has to do with the way HotMail embeds your links in
its links. See the issue from two weeks ago for more details.
What does this mean to you?
Hotmail claims to be the largest email provider in the world, with 118 million users. So, Hotmail addresses are certainly a
substantial slice of almost everyone's email lists, whether B2B
or B2C.
You might want to send a separate version of your broadcast to HotMail
readers with a note above each link or each set of links saying,
"Sometimes links don't work in Hotmail. If you have a problem, please
cut and paste them directly into your browser."
Also, as we've noted before, you definitely should be separating out
your email campaign results reports by major domain so you can see if
Hotmail, Yahoo, AOL or other biggies are doing things to your email
that could be affecting responses.
BTW: Yes, we've tried repeatedly to get input from Hotmail on these and
other items that impact broadcast emailers. However, MSN's PR
department is not able to locate a spokesperson willing to comment.
Given the fact that MSN is now trying to raise Hotmail revenues by
selling its user lists on the rental market, we hope they'll be ready
to comment someday soon because now things like this could affect the
bottom line.
zitiert aus: EmailSherpa
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